Kazandra Villa

Kazandra Villa

About me

I’m a Canadian-born marketing professional, now based in Northern Ireland, with over 11 years of experience bringing creative campaigns to life. From brand management to B2B marketing and compelling visuals, I’m passionate about helping brands stand out and make a lasting impact.

Packaging and branding hold a special place in my heart. I love knowing my work influences how people interact with products every day. I stay ahead of the curve by exploring technology, consumer behaviour, and digital platforms like TikTok and Instagram to keep my marketing strategies fresh and relevant.

Outside of work, you’ll find me immersed in photography, enjoying video games, discovering new tech, or getting lost in a great book. I’m all about lifelong learning and growth, both in my career and in life.

Let’s create something unforgettable together!

Skills

    • Analytics

    • B2B Marketing

    • B2C Marketing

    • Copy Writing

    • Graphic Design

    • Layout & Design

    • Packaging Design

    • Photo Editing

    • Photography

    • Script Writing

    • Social Media

      • Budgeting

      • Planning

      • Ads

    • Video Editting

    • Website Design

    • Ability to Work Under Pressure

    • Adaptability

    • Communication

    • Conflict Resolution

    • Creative Thinking

    • Critical Thinking

    • Detail Oriented

    • Leadership

    • Project Management

    • Self-Motivation

    • Talent Acquisition and Development

    • Teamwork and Collaboration

    • Time Management and Organization

    • Quick Learner

    • Facebook

    • Instagram

    • TikTok

    • Twitch

    • Twitter / X

    • Vimeo

    • YouTube

    • Photoshop

    • Illustrator

    • InDesign

    • Dimension

    • Premiere Pro

    • After Effects

    • Audition

    • Word

    • Excel

    • Outlook

    • PowerPoint

    • OneNote

    • OneDrive

    • Canva

    • Capcut

    • Intuiface

    • MailChimp

    • OBS (Open Broadcaster Software)

Achievements

Every project starts with a challenge and I love finding creative ways to solve them. Whether it’s designing a standout retail presence or crafting a holiday campaign that boosts engagement, my focus is on turning ideas into measurable success. Check out some of my favorite projects below!

2025 Mattress Protection Program Launch

I led the development and execution of the 2025 Excelsior Mattress Protection Program (Generation 3), creating everything from standout product packaging and retail display stands to persuasive sales materials. Beyond design, I played a key role in shaping the training strategy to empower sales teams with the knowledge and confidence to drive results. The impact? A 44.3% sales increase from the previous year, surpassing initial projections and generating over $1 million in sales during the soft launch!

Comparison between Generation 2 (2023-2024) and Generation 3 (2024-2025) using Performance Scores

2024 Christmas Social Media Campaign

In 2024, I ran a 12 Days of Christmas campaign on TikTok, Facebook and Amazon with a budget of $1,250 CAD, focusing on gaining new followers and increasing sales. By tracking the performance through the different analytics dashboards, I was able to assess the campaign’s effectiveness and optimize it for better results.

This approach helped drive both engagement and sales within the campaign's budget, resulting in 284% increase in followers on TikTok, 654 link clicks on Facebook and an 80% increase in units sold on Amazon over the previous year.

Comparison of the number of products ordered over the same time period in 2023 (without a campaign) and 2024 (with a campaign) using Performance Scores