Social Media & Videos

Turn up the volume and dive into the full experience, unmute the videos below!

Annual Christmas Toy Drive Promotion Video

12th Day of Christmas (Last Video of Campaign)

Mattress Protection Product Knowledge Video

12 Days of Christmas Social Media Campaign Analytics

In 2024, I ran a 12 Days of Christmas campaign on TikTok, Facebook and Amazon with a budget of $1,250 CAD, focusing on gaining new followers and increasing sales. By tracking the performance through the different analytics dashboards, I was able to assess the campaign’s effectiveness and optimize it for better results.

This approach helped drive both engagement and sales within the campaign's budget, resulting in 284% increase in followers on TikTok, 654 link clicks on Facebook and an 80% increase in units sold on Amazon over the previous year.

Amazon Units Sold 2023 vs 2024

Comparison of the number of products sold over the same time period in 2023 (without a campaign) and 2024 (with a campaign) using Performance Scores.

Personal Social Media Experiment

I explored content creation through streaming from December 3, 2022, to October 10, 2023, gaining hands-on experience with digital media, social platform interactions, and analytics. This journey allowed me to deepen my understanding of audience engagement, platform dynamics, and data-driven insights in the digital space.